The Power of Images and the Rise of Visual Marketing

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There’s plenty of truth in the saying ‘a picture is worth a thousand words’. There’s a fundamental difference in the way our brains process images and words. Our visual system...

Content Marketing Focus: GIFs

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The internet has introduced all manner of new words and terms into everyday parlance. Nowadays, if your content’s not going ‘viral’ then you could be guilty of producing ‘spam’...
Content Marketing Boost

How can Content Marketing Boost ‘Boring’ Businesses?

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First things first, we’re firm believers that there is no such thing as a ‘boring’ business. Every industry is interesting to someone, with plenty of opportunities to create informative, relevant content...

Best Practice for Creating a Cohesive Content Marketing Strategy

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Content creation is the search engine optimisation method ‘du jour’, and has been ever since Google’s Panda update algorithm changed the way the search engine ranked web pages. Websites with...