- Steve Forbes
A good logo needs to encompass brand values and the consumer audience targeted. Proper communication, including client feedback, ensures that the brand direction and consumer message are well understood.
After learning about your company we move onto conceptual work. Here we go to the drawing board and experiment with everything from typefaces and fonts to the colour palette and theme.
Next, we go about refining the initial concepts. This stage is all about coming up with workable designs that are all close to the finished product. We feel it’s important to give you several choices to move forward from.
After further feedback from you, we then make any final tweaks to your desired design to make it perfect. You can tell a lot about a brand from it’s logo and we understand how important it is to make it right.
Brand awareness refers to how a customer recalls your brand in their memory. It consists of brand recognition as well as brand recall and helps customers understand which product, or service category, that particular brand belongs to, and what products or services are sold under the brand name.
Brand awareness is crucial in any market, but particularly a highly contested one. For a customer to consider or follow your brand, they must be or be made, aware of it.
This is the outward expression of a brand. Brand identity is generally concerned with brand; name, trademark, communications and visual appearance.
Brand identity reflects how the owner wishes a consumer to view his brand. This differs from the brand image which is concerned with a customer’s mental perception of a brand. Brand identities possess the potential to change or evolve, gaining new attributes from a consumer perspective.
Co-branded websites and partnerships make up a large part of the web. We have a lot of experience working with brands on both sides of the fence, as a provider and as partners. We can advise you on the pros and cons of co-branded products and how to successfully negotiate a co-branded lockup.
It’s common place for the larger partner in the deal to push the smaller guy down to the footer or at least below the fold. If you are in the process of building your brand you need to be pushing for as much visibility as possible.
Start your negotiations with your brand larger and higher up the page than you are happy to settle on. It sounds obvious but this give you room to negotiate. Starting out in the footer leaves you with little chance of moving up.
Brand guidelines are an essential part of your businesses communications. You have invested a lot of time in your brand and you understand the message it should convey. How do you communicate this to: your team, your printer, website designer etc?
With a simple, usable brand guideline document you can communicate all the details necessary to understand your brand and how your brand should be applied across media. A typical brand guideline document will cover: