Branding
Branding is the process of creating a unique image of your product in the minds of consumers. Achieved through advertising campaigns with consistent themes, effective branding establishes a significant and differentiated footing in the market. This helps you attract and retain loyal followers.
Many aspects make up a brand: name, logo, tagline, graphics, shapes, colors, sounds, scents, tastes, movements, and customer-relationship management. Often, a combination of these elements is used to create a strong brand identity. For example, the impact of a strong brand can be seen with “Hoover”; their influence is so widespread that many people refer to vacuum cleaners as “hoovers.”
