How to Increase your Business’s Visibility for Local Searches

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Let’s face it, as a small business you probably don’t stand a cat in hell’s chance of appearing on the first page of Google for the search term ‘business insurance’. But, localise that search to ‘business insurance Farnborough’…

The Power of Images and the Rise of Visual Marketing

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There’s plenty of truth in the saying ‘a picture is worth a thousand words’. There’s a fundamental difference in the way our brains process images and words. Our visual system...

Content Marketing Focus: GIFs

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The internet has introduced all manner of new words and terms into everyday parlance. Nowadays, if your content’s not going ‘viral’ then you could be guilty of producing ‘spam’...
Content Marketing Boost

How can Content Marketing Boost ‘Boring’ Businesses?

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First things first, we’re firm believers that there is no such thing as a ‘boring’ business. Every industry is interesting to someone, with plenty of opportunities to create informative, relevant content...

Best Practice for Creating a Cohesive Content Marketing Strategy

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Content creation is the search engine optimisation method ‘du jour’, and has been ever since Google’s Panda update algorithm changed the way the search engine ranked web pages. Websites with...

Examples of Good SEO Practice

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We’ve found out What SEO is, now lets take a look at some examples of good SEO practices. Below you will find a selection of tips to improve your understanding of Search Engine Optimisation (SEO). These are not definitive rules but implementable…

Examples of Bad SEO Practice

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Bad SEO techniques will almost certainly end in failure. By attempting to game the system one of two things will usually happen. Either you will be penalised by search engines and ranked down or you will find short term success that will be…

Responsive & Mobile Friendly Web Design

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Before we start it’s important to go over the recent changes to Google’s ranking algorithm regarding mobile friendly websites. In a nutshell the update will give priority ranking to websites that are in some way optimised for mobile browsing.…