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Mazda came to Yahoo! looking to raise awareness of the new Mazda5 with young families. Yahoo! put forward a proposal for extending their successful Lifestyle property with a special sponsored section aimed at parents.

The ‘Mazda Mums’ site featured a number of articles with useful tips on parenting in general and motoring advice for families. To help drive traffic to the site (if you’ll excuse the pun), Mazda Mums also included a competition, with entrants being asked to supply their top tip for travelling with children. These tips were then displayed around the site, with a simple voting mechanism to bubble popular entries to the top of lists. Users could also publish their entries to social media such as Twitter and Facebook.

Dgtl worked with Yahoo! to refine their proposal, going through mockup and wireframe and then continued on through build stages through to delivery & launch. As with all of Yahoo’s development projects, the site was based on their custom build of PHP, and employed their own profanity filtering extension and abuse reporting mechanism.

The site was a great success, and generated a huge amount of traffic on the Yahoo! network, so much so that it warranted a mention in Carol Bartz’ (Yahoo! CEO) keynote speech at the Internet Advertising Bureau 2010 conference.

Designed and developed in our web design Farnborough, Hampshire studio.