When aliens intercept video feeds of classic arcade games and misinterpret them as a declaration of war, they attack Earth, using the games as models. Knowing that he must employ a similar strategy, President Will Cooper (Kevin James) recruits his childhood pal, former video-game champ and home-theater installer Sam Brenner (Adam Sandler), to lead a team of old-school arcade players and a military specialist (Michelle Monaghan) in an all-out battle to save the planet.
We undertook the Pixels project on behalf of Yahoo. We purpose built one Tumblr microsite for the UK market.
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