Website Design / Brochure Websites / eCommerce / Learning Management Systems

Website Design Professionals in Farnborough Hampshire

Website design demystified, from single page brochure sites to eCommerce and Learning Management Systems. We’ve been designing websites and online promotions for clients since the ’90s, ranging from one-person start-ups to some of the biggest brands around. We build cost-effective websites designed to fit the needs of your customers. Websites that deliver results and turn browsers in to buyers.

Brochure websites

brouchure website design

Easy to manage brochure website design. The right choice for small to medium businesses, intended as a digital version of a typical printed brochure.

Tradesman for example find these a great choice to showcase previous projects and give them a solid foundation on the web. It legitimises the company in the eyes of potential customers and gives clients the opportunity to learn more about your background and skills.

Although called brochure sites they are so much more than that. Our brochure sites are essentially ‘living’ brochures. With up to the minute streams from social media, opportunities to schedule news releases, live chat facilities, user engagement such as polls, comments and secure areas these sites are truly dynamic.

Brochure sites are never a one-size-fits-all, so we help find the best solution for your business, balancing cost, ease of use, business and user requirements. Feel free to call us today and we can help you decide on the right website to grow your business.

Secure eCommerce websites and payment gateways designed for business wanting to list and sell products and services to potential clients on the web.

Your eCommerce website designed the way you want it, easy to manage and cost-effective. Tailored to your unique business needs allowing your brand to stand out from the crowd.

Simplicity is key to our approach, we want to give your customers a great shopping experience and make your products shine. Our eCommerce websites are simple to use and easy to manage. We won’t let you get tangled in the technology, we’re here to support you all the way.

We are Shopify partners and great advocates of their eCommerce ecosystem. We also find WooComerce works well for clients that are already invested heavily in WordPress.

Every client’s needs are different, every project requires a different solution. Let’s have a chat and discuss which eCommerce platform works best for your business.

eLearning development and payment gateways for businesses. We specialise in customised learning management systems built on Moodle and LearnDash.

We have helped build learning management systems for a wide range of clients over many years and during that time have gained invaluable knowledge in this niche area. We can share this knowledge to get your eLearning project up and running in no time. We can help with anything from simple advice to building full systems in Moodle and LearnDash.

We can help you hit the ground running with LearnDash. Our LearnDash developers help with initial set-up and installation device, bespoke LearnDash themes and extensions.

We create customised Moodle installations and Moodle Plug-ins. We build the necessary HTML templates based on supplied designs or we can create you a new look and feel from scratch. We can also integrate payment gateways into LearnDash for clients that charge by user or group for LMS access.

Website Design Projects

The website design process

website design prototype


The goal of prototyping is to iron out any interaction issues before we get too far into the web design and coding process. We check interactions and functionality, page layouts, navigation and tone of voice.

We always aim to identify key user tasks and goals, then create prototypes to ensure these goals are achievable.

This is a very quick way to get feedback and sense-check ideas. It takes very little time to create a paper prototype and can save hours of development time in the long run.

Information architecture

For any reputable web design company, information architecture will be at the centre of what they do. We believe content is king and that content needs to be organised well for users to benefit from. Information architecture is the structure, organising, categorising, labelling and tagging of content. There really is an art to organising and labelling content to increase usability and findability of your content.
website design IA
website design wireframe


Website wireframes are generally the first part of a web design project that we will share with the client for feedback. They are an invaluable part of the web design process and serve as the blueprint for your new website. Wireframes focus on two key areas; functionality and content.

User interface design – UI

Great user interface design is about helping users achieve their goals with the least amount of friction. It supports the overall user experience along with typography, visual design, copy, and tone of voice. It’s about being usable without drawing undue attention to itself. It needs to function well, with no bells and no whistles. Clean, clear, simple, precise. Great user interfaces also need to be flexible (website localisation being a prime example) and scalable to accommodate additional features that may be added later in the product lifecycle.

website design UI
website design AD

Art direction

Art direction is the process of bringing your website design to life! Art direction and visual design address the look of your website. We use colours, photography, iconography and video to convey messages about your brand to your target audience. This feeds directly back in to the overall user experience of your website and combined, creates the websites look and feel. When a user hits your website you need to convey a message instantly that fits your brand. Serious, luxury, creative, cheeky or fun!

User Testing

We need to ensure that our target users can achieve their goals as simply and effectively as possible. After investing many hours into designing a product your eyes become used to it. Usability is about getting a fresh perspective through the help of usability testers. When testers come in, we set them specific tasks, enabling us to see the product from their perspective. After testers have shared their insights some small tweaks to a product may be made. There should be no big surprises at this stage, we’ve been doing this a long time and we are a very experienced team.
website design UR

Web design – Why is it so complex?

Website design or web design encompasses a wide range of skills: User research, information architecture, user experience design, user interface design, visual design & art direction, web development, search engine optimisation, and data mining. Each skill brings a unique part of the overall puzzle and together they combine to create engaging products that meet the requirements of the client and the goals of the user.

An ideal web design process is as follows:

  • Research
    Possibly the most important part of any web design project. It’s important for us to really understand your business, its goals and the message conveyed by the proposed website. Then there’s understanding the users, their goals and what makes them tick.
  • Personas
    We identify target audiences and build personas around these. Your website should cater for each of the personas created and fit them well. This gives us a clear target audience(s) to design for.
  • Assets
    We create an inventory of past and present content and create a plan for any additional content required.
  • Site mapping
    Information architecture kicks off with the creation of a site map. This shows a definitive list of modules and pages.
  • SEO
    SEO research starts from the get go. It’s good practise to put in SEO driven content from the beginning. This ensures your website has the best possible start in the search engine crowd. You can read more about our SEO services here.
  • Paper prototyping
    We don’t want to wait until something is built before we know if it works. We work with paper prototypes and iron out any tricky interactions.
  • Wireframing
    We create monotone wireframes to focus on content and layout. Art direction and visual design is considered but not implemented at this stage. Wire framing forms your websites blueprint.
  • User interface design
    Here we look in-depth at all of the user interface and navigational widgets.
  • Visual design and art direction
    Visual design and art direction are about making your website shine. We take into account the message your business conveys and give that message a face.
  • Website development
    This is the coding portion of our work process. Databases and content management systems are all set up at this stage.
  • Q&A; testing
    We triple check everything works correctly on all relevant devices.
  • Usability testing
    We test all our products with real users, assess the results, and make changes where necessary.
  • Launch
    It’s GO time. The official launch of your new website. Monitoring starts right away. The gathered data is essential for future improvements.

Website Design, Farnborough, Hampshire

DGTL help businesses in with website design, web development and digital marketing services.

Do you need a website designed for your business in Farnborough?

Looking for a down to earth no-nonsense website design company in the Farnborough area?

DGTL enjoy helping businesses in and around Farnborough with a wide range of services including website design, website development, eCommerce and eLearning.

Finding the right website design company near Farnborough is essential to building the right website for your business. But don’t just take our word for it. Our Google reviews rate us on average 4.9 out of 5.

Why choose us for your website design?

We pride ourselves in building lasting relationships with all our clients and becoming an integral part of their team.

One of our clients sums this up here:

“We consider DGTL to be part of our core team. They provide the technical knowledge and capability that we don’t have the capacity to retain in-house, but work flexibly and with the consideration we would expect of our own staff."

Bletchley Park Qufaro

We won’t baffle you with buzzwords or promise the moon on a stick. We truly believe in being a no-nonsense creative company that delivers results for our clients and builds lasting relationships.


Farnbrough - The home of British aviation & DGTL
Samuel Cody is famed for the first-ever powered flight in Britain which he achieved in Farnborough, Hampshire.