{"id":4066,"date":"2016-03-09T13:58:15","date_gmt":"2016-03-09T13:58:15","guid":{"rendered":"http:\/\/legacy.dgtl.agency\/?p=4066"},"modified":"2023-04-20T10:51:52","modified_gmt":"2023-04-20T09:51:52","slug":"how-can-content-marketing-boost-boring-businesses","status":"publish","type":"post","link":"https:\/\/dgtl.uk\/how-can-content-marketing-boost-boring-businesses\/","title":{"rendered":"How can Content Marketing Boost \u2018Boring\u2019 Businesses?"},"content":{"rendered":"
<\/p>\n
First things first, we\u2019re firm believers that there is no such thing as a \u2018boring\u2019 business. Every industry is interesting to someone, with plenty of opportunities to create informative, relevant content that might not always be exciting, but will still be incredibly valuable. The truth is that helpful things are rarely boring, even if objectively they might be a bit dull.<\/p>\n
Of course, in certain industries it is a lot easier to create a buzz and build on the level of interest that already exists. But in what we might term \u2018drier\u2019 industries, there are still plenty of opportunities out there; you just have to work a bit harder.<\/p>\n
Boring content isn\u2019t boring to the people who need it. Some businesses believe a content marketing agency won\u2019t be able to help them because their industry is bland, but that really isn\u2019t the case. Effective marketing produces sales, regardless of the industry you operate in.<\/p>\n
On the surface of it, the company selling snowboards is more interesting than your insurance business. But if you\u2019re willing to get creative and trust a content marketing agency to do their work, your insurance business can be relevant, informative and interesting too.<\/p>\n
Here are three tips to keep in mind when creating content for your \u2018boring\u2019 business\u2026<\/p>\n
If you operate in a boring industry then believe it or not, in terms of content marketing, you are actually at a distinct advantage. While there will be hundreds of pieces of content targeting every keyword in more glamorous industries, competition for keywords and topics in your industry is likely to be low. This means you can enjoy excellent search engine rankings for the content you produce without too much hard work.<\/p>\n
This presents an excellent opportunity for your business, allowing you to carve out a niche and become an industry authority without having to spend a fortune. That\u2019s an opportunity businesses in more exciting industries simply don\u2019t have.<\/p>\n
As it can be more difficult to brainstorm ideas for businesses in less exciting industries, the temptation is to create content that\u2019s less relevant in the search for backlinks<\/a>. We\u2019d advise you to steer well clear of this strategy.<\/p>\n Instead, you should focus on producing high quality, relevant content that serves a genuine purpose by answering your prospective customers\u2019 questions. Even if link building opportunities are few and far between, it\u2019s better to build a reputation as an industry authority, rather than going in search of users who are not part of your target market.<\/p>\n \u00a0<\/strong>Consumers in every industry love data that provides them with new insights and shapes their purchasing decisions. Presenting this data in clear and compelling ways, such as infographics, charts and images, is a great way to grab their attention and keep it. Framing your content in such an attractive and readable way also makes it more shareable, thereby increasing traffic and spiking interest in your supposedly \u2018boring\u2019 business.<\/p>\n DGTL is a web design and content marketing agency that helps a diverse range of businesses capture the attention they need online. From keyword-rich articles to infographics and videos, we create content that turns your \u2018boring\u2019 business into the next big thing<\/a>.<\/p>\n First things first, we\u2019re firm believers that there is no such thing as a \u2018boring\u2019 business. Every industry is interesting to someone, with plenty of opportunities to create informative, relevant content…<\/p>\n","protected":false},"author":1,"featured_media":4071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[70,27,76],"tags":[71,28,29,73],"yoast_head":"\n3. Inform your readers<\/h3>\n
How can we help?<\/h2>\n
Back to Content Marketing<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"