{"id":4244,"date":"2016-03-22T13:34:09","date_gmt":"2016-03-22T13:34:09","guid":{"rendered":"http:\/\/legacy.dgtl.agency\/?p=4244"},"modified":"2023-04-20T10:51:52","modified_gmt":"2023-04-20T09:51:52","slug":"content-marketing-focus-gifs","status":"publish","type":"post","link":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/","title":{"rendered":"Content Marketing Focus: GIFs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The internet has introduced all manner of new words and terms into everyday parlance. Nowadays, if your content\u2019s not going \u2018viral\u2019 then you could be guilty of producing \u2018spam\u2019. And if you don\u2019t know your \u2018hashtags\u2019 from your \u2018memes\u2019, you might need a little refresh.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4259\" src=\"http:\/\/legacy.dgtl.agency\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif\" alt=\"DGTL-gifs\" width=\"700\" height=\"394\" \/><\/p>\n<h6><a href=\"https:\/\/uk.movies.yahoo.com\/\">uk.movies.yahoo.com<\/a><\/h6>\n<p><span style=\"font-weight: 400;\">One form of content that has taken the online world by storm is the <\/span><a href=\"https:\/\/en.oxforddictionaries.com\/definition\/gif\/\"><span style=\"font-weight: 400;\">GIF<\/span><\/a><span style=\"font-weight: 400;\">. The term GIF is an acronym of \u2018graphics interchange format\u2019, which is a bitmap image format. With so many different forms of content hitting the internet at an alarming speed, content marketers are always on the look out for the next great way to cut through the noise. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research into the <\/span><a href=\"http:\/\/aci.info\/2014\/07\/12\/the-data-explosion-in-2014-minute-by-minute-infographic\/\"><span style=\"font-weight: 400;\">online data explosion<\/span><\/a><span style=\"font-weight: 400;\"> reveals that, every minute:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook users share nearly 2.5 million pieces of content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter users tweet nearly 300,000 times<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram users post nearly 220,000 new photos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube users upload 72 hours of new video content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apple users download nearly 50,000 apps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email users send over 200 million messages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In today\u2019s fast-moving, mobile-centric world, image based content which is easy to understand and eminently shareable can help you make your mark in even the most crowded markets. So, could the image-video hybrid, the GIF, be the next best way to engage your customers and fans? \u00a0\u00a0<\/span><\/p>\n<h3><b>Some GIF examples<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The good news that as well as paying for GIFs that have been created and licensed for use by third parties, there\u2019s also a decent stockpile of free GIFs you can use courtesy of Wikimedia Commons.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s age of instant gratification and shortening attention spans, this medium demands more attention than an image, without demanding the commitment of a video. What more do you need? Here\u2019s how a well placed GIF can spruce up your content\u2026<\/span><\/p>\n<h3><b>1 Add some personality<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4256\" src=\"http:\/\/legacy.dgtl.agency\/wp-content\/uploads\/2016\/03\/Twittering640.gif\" alt=\"Twittering640\" width=\"640\" height=\"360\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The value of a GIF lies in its unique ability to express what can be complex concepts or emotions in just a few seconds. GIFs draw on a tremendously diverse range of cultural references that let your company\u2019s culture shine through. Whether you get creative, be clever, or choose to showcase your fantastic sense of humour, GIFs are an incredibly effective way to inject stale content with a little personality. <\/span><\/p>\n<h3><b>2 Bring data to life<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4246\" src=\"http:\/\/legacy.dgtl.agency\/wp-content\/uploads\/2016\/03\/data-gif.gif\" alt=\"data-gif\" width=\"540\" height=\"304\" \/><\/p>\n<p>Presenting complex data in interesting and engaging ways can be particularly problematic for some online businesses. Brands and news outlets are increasingly turning to the GIF to solve this problem. GIFs can be used to animate maps, concepts and diagrams to make data more digestible and entertaining.<\/p>\n<h3><b>3 Create educational resources<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4247\" src=\"http:\/\/legacy.dgtl.agency\/wp-content\/uploads\/2016\/03\/Educational.gif\" alt=\"Educational\" width=\"540\" height=\"304\" \/><\/p>\n<p>The image-video format of a GIF lends itself perfectly to informative, educational and instructional guides. For example, if you\u2019re producing a guide to explain how to use a new tool or product, what better way than via the GIF? Adding a visual component to the instructions in this way can help deliver information concisely, and keep the audience engaged for longer.<\/p>\n<h3><b>To GIF or not to GIF?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Research has shown that humans process visual information much faster than written content, and are also much more likely to remember it in the long-term. For this reason, a GIF can be the perfect way to bring a little life to your content. As we\u2019ve shown, there are plenty of GIFs you can use completely free of charge, adding value to your content without costing you a penny. <\/span><\/p>\n<h3><b>The Cinemagraph<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4249\" src=\"http:\/\/legacy.dgtl.agency\/wp-content\/uploads\/2016\/03\/dgtl-dance-cinemagraph2.gif\" alt=\"dgtl-dance-cinemagraph2\" width=\"640\" height=\"360\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A cinemagraph isn\u2019t your ordinary GIF, think of it more like a living photograph. It is an amalgamation of the still image and animated GIF.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4254\" src=\"http:\/\/legacy.dgtl.agency\/wp-content\/uploads\/2016\/03\/bike2.gif\" alt=\"bike2\" width=\"640\" height=\"360\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Parts of the image are isolated and can be seen as moving. Conversely, other parts of the image are left static. This stark contrast of movement and static imagery mean that certain features of a cinemagraph can appear as though they are stuck in time. The result? An eye catching piece of media that\u2019s great for social media marketing (if done right!).<\/span><\/p>\n<h3><b>How can we help?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Need a little expert assistance incorporating GIFs or Cinemagraphs into your content or digital marketing campaign? <\/span><a href=\"http:\/\/legacy.dgtl.agency\/contact\/\"><span style=\"font-weight: 400;\">Get in touch<\/span><\/a><span style=\"font-weight: 400;\"> with our GIF friendly team today. \u00a0\u00a0<\/span><\/p>\n<h3><a title=\"Content Marketing\" href=\"http:\/\/legacy.dgtl.agency\/content-marketing\/\">Back to Content Marketing<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The internet has introduced all manner of new words and terms into everyday parlance. Nowadays, if your content\u2019s not going \u2018viral\u2019 then you could be guilty of producing \u2018spam\u2019&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[70,27,76],"tags":[71,74,28,29],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing Focus: GIFs - Shopify Developers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing Focus: GIFs - Shopify Developers\" \/>\n<meta property=\"og:description\" content=\"The internet has introduced all manner of new words and terms into everyday parlance. Nowadays, if your content\u2019s not going \u2018viral\u2019 then you could be guilty of producing \u2018spam\u2019...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/\" \/>\n<meta property=\"og:site_name\" content=\"Shopify Developers\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-22T13:34:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-20T09:51:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dgtl.uk\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/dgtl.uk\/#\/schema\/person\/9f2ab5abcda84fec957c59f1641840c2\"},\"headline\":\"Content Marketing Focus: GIFs\",\"datePublished\":\"2016-03-22T13:34:09+00:00\",\"dateModified\":\"2023-04-20T09:51:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/\"},\"wordCount\":685,\"publisher\":{\"@id\":\"https:\/\/dgtl.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dgtl.uk\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif\",\"keywords\":[\"Content Marketing\",\"dgtt\",\"Digital Marketing\",\"Digital Marketing Agency Hampshire\"],\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Tips &amp; Guides\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/\",\"url\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/\",\"name\":\"Content Marketing Focus: GIFs - Shopify Developers\",\"isPartOf\":{\"@id\":\"https:\/\/dgtl.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dgtl.uk\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif\",\"datePublished\":\"2016-03-22T13:34:09+00:00\",\"dateModified\":\"2023-04-20T09:51:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#primaryimage\",\"url\":\"https:\/\/dgtl.uk\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif\",\"contentUrl\":\"https:\/\/dgtl.uk\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif\",\"width\":700,\"height\":394},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dgtl.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing Focus: GIFs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dgtl.uk\/#website\",\"url\":\"https:\/\/dgtl.uk\/\",\"name\":\"Shopify Developers\",\"description\":\"eCommerce &amp; Shopify Agency\",\"publisher\":{\"@id\":\"https:\/\/dgtl.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dgtl.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dgtl.uk\/#organization\",\"name\":\"DGTL LTD\",\"url\":\"https:\/\/dgtl.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dgtl.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dgtl.uk\/wp-content\/uploads\/2020\/08\/cropped-dgtl.png\",\"contentUrl\":\"https:\/\/dgtl.uk\/wp-content\/uploads\/2020\/08\/cropped-dgtl.png\",\"width\":512,\"height\":512,\"caption\":\"DGTL LTD\"},\"image\":{\"@id\":\"https:\/\/dgtl.uk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/dgtl.uk\/#\/schema\/person\/9f2ab5abcda84fec957c59f1641840c2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dgtl.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/befeea37c179242533fdec173cffefe9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/befeea37c179242533fdec173cffefe9?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/dgtl.uk\"],\"url\":\"https:\/\/dgtl.uk\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Marketing Focus: GIFs - Shopify Developers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/","og_locale":"en_GB","og_type":"article","og_title":"Content Marketing Focus: GIFs - Shopify Developers","og_description":"The internet has introduced all manner of new words and terms into everyday parlance. Nowadays, if your content\u2019s not going \u2018viral\u2019 then you could be guilty of producing \u2018spam\u2019...","og_url":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/","og_site_name":"Shopify Developers","article_published_time":"2016-03-22T13:34:09+00:00","article_modified_time":"2023-04-20T09:51:52+00:00","og_image":[{"url":"https:\/\/dgtl.uk\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif","width":700,"height":394,"type":"image\/gif"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#article","isPartOf":{"@id":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/"},"author":{"name":"admin","@id":"https:\/\/dgtl.uk\/#\/schema\/person\/9f2ab5abcda84fec957c59f1641840c2"},"headline":"Content Marketing Focus: GIFs","datePublished":"2016-03-22T13:34:09+00:00","dateModified":"2023-04-20T09:51:52+00:00","mainEntityOfPage":{"@id":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/"},"wordCount":685,"publisher":{"@id":"https:\/\/dgtl.uk\/#organization"},"image":{"@id":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#primaryimage"},"thumbnailUrl":"https:\/\/dgtl.uk\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif","keywords":["Content Marketing","dgtt","Digital Marketing","Digital Marketing Agency Hampshire"],"articleSection":["Content Marketing","Digital Marketing","Tips &amp; Guides"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/","url":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/","name":"Content Marketing Focus: GIFs - Shopify Developers","isPartOf":{"@id":"https:\/\/dgtl.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#primaryimage"},"image":{"@id":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#primaryimage"},"thumbnailUrl":"https:\/\/dgtl.uk\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif","datePublished":"2016-03-22T13:34:09+00:00","dateModified":"2023-04-20T09:51:52+00:00","breadcrumb":{"@id":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dgtl.uk\/content-marketing-focus-gifs\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#primaryimage","url":"https:\/\/dgtl.uk\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif","contentUrl":"https:\/\/dgtl.uk\/wp-content\/uploads\/2016\/03\/DGTL-gifs.gif","width":700,"height":394},{"@type":"BreadcrumbList","@id":"https:\/\/dgtl.uk\/content-marketing-focus-gifs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dgtl.uk\/"},{"@type":"ListItem","position":2,"name":"Content Marketing Focus: GIFs"}]},{"@type":"WebSite","@id":"https:\/\/dgtl.uk\/#website","url":"https:\/\/dgtl.uk\/","name":"Shopify Developers","description":"eCommerce &amp; Shopify Agency","publisher":{"@id":"https:\/\/dgtl.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dgtl.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/dgtl.uk\/#organization","name":"DGTL LTD","url":"https:\/\/dgtl.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dgtl.uk\/#\/schema\/logo\/image\/","url":"https:\/\/dgtl.uk\/wp-content\/uploads\/2020\/08\/cropped-dgtl.png","contentUrl":"https:\/\/dgtl.uk\/wp-content\/uploads\/2020\/08\/cropped-dgtl.png","width":512,"height":512,"caption":"DGTL LTD"},"image":{"@id":"https:\/\/dgtl.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dgtl.uk\/#\/schema\/person\/9f2ab5abcda84fec957c59f1641840c2","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dgtl.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/befeea37c179242533fdec173cffefe9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/befeea37c179242533fdec173cffefe9?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/dgtl.uk"],"url":"https:\/\/dgtl.uk\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/posts\/4244"}],"collection":[{"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/comments?post=4244"}],"version-history":[{"count":1,"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/posts\/4244\/revisions"}],"predecessor-version":[{"id":8040,"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/posts\/4244\/revisions\/8040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/media\/4259"}],"wp:attachment":[{"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/media?parent=4244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/categories?post=4244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dgtl.uk\/wp-json\/wp\/v2\/tags?post=4244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}