Digital Marketing Tips & Guides

How to Increase your Business’s Visibility for Local Searches
Content Marketing, Digital Marketing, SEO, Tips & Guides
Let’s face it, as a small business you probably don’t stand a cat in hell’s chance of appearing on the first page of Google for the search term ‘business insurance’. But, localise that search to ‘business insurance Farnborough’…

The Power of Images and the Rise of Visual Marketing
Content Marketing, Digital Marketing, Tips & GuidesThere’s plenty of truth in the saying ‘a picture is worth a thousand words’. There’s a fundamental difference in the way our brains process images and words. Our visual system...

Content Marketing Focus: GIFs
Content Marketing, Digital Marketing, Tips & GuidesThe internet has introduced all manner of new words and terms into everyday parlance. Nowadays, if your content’s not going ‘viral’ then you could be guilty of producing ‘spam’...

How can Content Marketing Boost ‘Boring’ Businesses?
Content Marketing, Digital Marketing, Tips & GuidesFirst things first, we’re firm believers that there is no such thing as a ‘boring’ business. Every industry is interesting to someone, with plenty of opportunities to create informative, relevant content...

Best Practice for Creating a Cohesive Content Marketing Strategy
Content Marketing, Digital Marketing, Tips & GuidesContent creation is the search engine optimisation method ‘du jour’, and has been ever since Google’s Panda update algorithm changed the way the search engine ranked web pages. Websites with...

Examples of Good SEO Practice
Digital Marketing, SEO, Tips & Guides
We’ve found out What SEO is, now lets take a look at some examples of good SEO practices.
Below you will find a selection of tips to improve your understanding of Search Engine Optimisation (SEO). These are not definitive rules but implementable…

Examples of Bad SEO Practice
Digital Marketing, SEO, Tips & Guides
Bad SEO techniques will almost certainly end in failure. By attempting to game the system one of two things will usually happen. Either you will be penalised by search engines and ranked down or you will find short term success that will be…